our story

Formerly Madden Brand Agency, we’re a small + smart branding agency producing big agency work in Lakeland, Florida. In 2017, Michelle Ledford and Allen Reed partnered to purchase the agency and MADE was born.

Our team consists of award-winning strategists and creatives with a passion for our craft and highly devoted to our clients’ success. We excel at doing outstanding work in the areas of Branding, Design, Digital and Inbound. These strengths give us the ability to amplify our clients’ voices in their industries and enable them to tell their stories more effectively. We do this by cultivating strong partnerships to become natural extensions of their teams. The result is unique insights that produce fresh, focused strategies and creative campaigns that perform.

We are proud community supporters and understand we are responsible for helping make our area a better place to live and do business. Community collaboration is ingrained in our culture because we’ve experienced first-hand what being better together can mean.

We love what we do and nothing is more satisfying than knowing that what we’ve made helps our clients make what they do more extraordinary.